Have you come across a corporate vision so vague it can mean anything? Do your employees understand your company’s core purpose? Do they even know what it is?
Every business leader needs to know the answers to these important questions:
- Why the organisation exists?
- What it is supposed to achieve?
- How it will go about achieving those outcomes.
By defining these answers, you are actually defining the Leadership Intent.
Your Mission Starts Here
An organisation’s core purpose is called different names: vision, mission, purpose or objective. We like to call this central organising principle, “Leadership Intent”.
Leadership intent is the discipline of defining the purpose and direction of the organisation along with its core operation. A strong leadership intent engages and motivates the whole organisation towards clear and aspirational outcomes.
All decisions and actions within your organisation should be based on your leadership intent. It is the foundation of your strategy, service delivery, management, staff and customer relationships.
Through a series of facilitated workshops with the management team, we bring clarity and substance to your existing Leadership Intent. We take an ambiguous corporate mission or vision and make it concrete and relevant.
The result will be a common strategy and a clear market position on which everyone can base their decisions on.