Everything an organisation does is based on it’s purpose. We call this the organisation’s leadership intent. So when Community Foundation of Singapore was ready to renew its brand, the starting place was to clarify its leadership intent.
Through a series of Leadership Intent workshops with the board and management, we uncovered what they wanted to achieve, who they wanted to impact and how they wanted to make a difference. We – with the management and board – clarified their purpose and proposition. What emerged was a sharpened new identity, greater ownership from the board and stakeholders. This was only the starting point but now they had a unified direction.
If you want to be involved in Philanthropy, give them a call. They can open your mind to a number of options that you may never have considered.